BACKGROUND Direct-to-consumer (DTC) promotion of prescription drugs can affect consumer behaviors and health outcomes, and Internet drug promotion is growing rapidly. Branded drug websites often capitalize on the multimedia capabilities of the Internet by using videos to emphasize drug benefits and characteristics. However, it is unknown how such videos affect consumer processing of drug inform...

Cancer can be treated by surgery, chemotherapy, radiation therapy, hormonal therapy, and targeted therapy. The choice of treatment dependson the type and stage of the cancer. Chemotherapy drugs play an important role in cancer treatment. The objective of this interview-questionnaire study is to explore what influences Iranian hematologists-oncologists’ prescription when prescribing chemotherapy...

statement of the problem many diseases to be treated by dentists require drug therapy. lack of paying enough attention to principles of drug prescription can lead to problems such as unsuccessful treatment. on the other hand, the most important way to prevent such problems is paying enough attention to prescription of drugs materials and methods in this descriptive study, 260 prescriptions rand...

Drug therapy is a complex and important process and because of the importance of drug interactions, especially in in-patients, accompanying problems and obstacles would exist as a result of concomitant use of drugs in these patients. For this purpose 3130 prescription order forms from Bou-Ali hospital were collected and all potential drug interactions presentwere extracted and evaluated in term...

We provide an overview of what is known about the impact of direct-to-consumer (DTC) advertising of prescription drugs. Specifically, we explore the historical trends that led to the industry's increasing use of this form of promotion. Then, using the published literature to date, we review the impact of DTC advertising on the consumer, the medical profession, and the health care system. We con...

introduction. the present study was designed to assess the effect of continuous evaluation and education in usage of standard rules in midwifery office in shiraz. methods. this was an interventional (quasi experimental) study. all midwifery offices (50 units) in shiraz were evaluated by technicians from control and evaluation health office of vice chancellor for clinical and drug affairs. in th...

Aim: This study was aimed at finding the occurrence rate of prescription errors in the outpatients' prescriptions written by faculty and non-faculty physicians practicing in Shiraz, Iran. Method: In this cross-sectional study 2000 outpatient prescriptions were randomly collected from pharmacies affiliated with Shiraz University of Medical Sciences (SUMS) and social security insurance in Shiraz,...