This study tested multiple constructs of authenticity (i.e. true-to-ideal, true-to-fact, and true-to-self) examined the structural relationships among perception, perceived value, positive emotions, revisit intentions. Gilmore Pine’s model suggests that is strongly related to customers’ trust. Customers tend perceive chain restaurants as more credible than independent restaurants. Thus, this co...

Purpose Restaurants’ outdoor signage plays an irreplaceable role in attracting potential diners, as it conveys important functional and symbolic meanings of the businesses. The purpose this study is to investigate effect typographic design elements on consumers’ perceptions authenticity. This also tests linkage between authenticity willingness dine, well moderating frequency dining ethnic resta...

following the development and the qualitative and quantitative changes in communities, that have made substantial changes in historic environments; the authenticity concept has attracted attention in order to strike a balance between conservation and development approaches. the concept of authenticity has a fundamental role in balancing the plans and measures of historic urban heritage revitali...

Following development and qualitative and quantitative changes in communities, that have made substantial changes in historic environments, the authenticity concept has attracted attention in order to strike a balance between conservation and development approaches. The concept of authenticity as the transmitter of values and significance of cultural heritage, is regarded as a key criterion in ...