Many studies have found that the perceived authenticity of cultural and religious events affects event satisfaction and loyalty. Little is currently known about how perceived authenticity is affected by the facilities, such as food and the availability of information, which are independent determinants of satisfaction and loyalty. This study aims to examine the antecedents of event loyalty. Que...

Marketing research is just beginning to understand customers’ need for authenticity in marketing exchanges. While consumers seek authentic brands and consumption experience, industrial buyers appreciate authentic salespersons. However, marketing literature is silent about perceived salesperson authenticity. This paper’s aim is to make an advance in closing this research gap. Therefore, we conce...

A key concern in game-based learning is the level of authenticity games require in order to match what learners can expect in the real world, what keeps them engaged in the game, and what they need to learn. We examined authenticity or credibility in a game from the learner’s perspective. There are very few studies on this aspect. We propose that authenticity is the result of a compromise betwe...

....................................................... 4 Introduction ........................................................ 5 Method ........................................................... 21 Results ........................................................... 27 Discussion ........................................................... 35 References ............................................

This survey study investigated whether viewer perceptions of reality programs’ authenticity were associated with involvement, enjoyment, and perceived learning. Four dimensions of perceived authenticity were identified: cast eccentricity, representativeness, candidness, and producer manipulation. Perceptions that the cast was not eccentric, that they were representative of people the respondent...

Service providers use impression management strategies to engender satisfaction and repeat business in customers. Managing emotional expressions is one strategy to meet those goals. We extended research on the ‘‘Duchenne Smile’’ to see if authenticity of employee expressions influenced the impressions formed of the employee s friendliness and the overall satisfaction with the encounter. Further...

Consumers are often viewed unfavorably when using luxury products. They seen as seeking status and managing impressions, therefore judged inauthentic. How can consumers alleviate these negative social consequences? Our pilot studies suggest that although many passionate about products brands, they avoid sharing this passion with others because fear being negatively. However, we propose publicly...

This study examines socially constructed authenticity. It first tests a fundamental yet rarely examined assumption underlying the contemporary appeal of authenticity, namely, that consumers assign higher value to organizations perceived as authentic. It also explores how consumers use language to express judgments about different meanings of authenticity. In addition, it examines how such judgm...