Due to the rapid increase of beauty influencer and global skincare product numbers, local brands need consider most appropriate pricing in order attract potential consumers. This study aims analyze effect influencers perceived price fairness on purchasing decisions through brand personality, trust image. research was conducted an online survey using a voluntary sampling technique 200 respondent...

OBJECTIVE To establish the feasibility and utility of a simple data collection methodology for dietary assessment. DESIGN Using a cross-sectional design, trained data collectors approached adults (approximately 20 - 40 years of age) at local grocery stores and asked whether they would volunteer their grocery receipts and answer a few questions for a small stipend (dollar 1). METHODS The gro...

A new link between price format and consumer preferences is introduced in the context of transactions related to multicomponent goods. Multicomponent goods combine a focal object or service (an item of clothing, theater tickets, etc.) with one or more infrastructural elements that fulfill some essential, subordinate role (shipping and handling, booking service, etc.). In this context firms need...

According to static models of industrial organization, a rise in competition decreases prices. In this paper, I test whether this conclusion can be reversed in the mobile telecommunications markets where dynamic e ciency e ects might be signi cant. The empirical test relies on the change in the intensity of competition introduced by the entry of the fourth mobile operator in France and the merg...

We derive optimal portfolio weights for an investor who has a strong belief on the distribution of the stock price at a future time. That distribution may be in disagreement with standard equilibrium pricing models, and the investor wants to take advantage of the perceived mispricing and attractive risk premium. We compute numerically optimal weights for models in which the investor believes th...

The stock price e€ects for the domestic competitors of foreign acquisition targets in the US are found to be signi®cantly positive. These results imply that signals of favorable industry conditions conveyed through cross-border acquisitions dominate any perceived changes in competitive balance. Consistent with the information-signaling hypothesis, the stock price e€ects are more favorable for r...

This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. empirically incorporated perceived enjoyment and value in the modified Technology Acceptance Model (m-TAM) tested it as a unified model. Partial Least Square-Structural equation modelling (PLSSEM) was applied estimate proposed research framework based on survey data collected f...

Purpose: This study aims to identify factors that can foster repurchase intention. The studied are in accordance with the findings of gap between consumer expectations and experience received after using service. were perceived quality, price, digital marketing brand image. Theoretical framework: perception quality is formed from able interest returning (Ranjbarian & Pool, 2015). In additio...