Price fairness is an important factor that influences online shopper drop-out rate in online shopping. This research attempts to understand the factors that influence online shoppers’ perceived price fairness. Based on the equity theory, we argue that perceived promotion fairness plays an important role in influencing perceived price fairness. We further argue that perceived promotion fairness ...

This article investigates how perceived price, airline service quality, perceived value, passenger satisfaction and airline image determine passengers’ future behavioural intentions. To test the conceptual framework, structural equation modelling using a maximum likelihood estimator was applied to data collected from Australian international air passengers. It was found that there were signific...

HPV vaccines are available to men but there are few studies investigating the acceptability of HPV vaccines among men who have sex with men (MSM), a high risk group. We assessed the intention to take up HPV vaccines among MSM in Hong Kong and the associated factors related to cognitions on HPV and HPV vaccines, basing on the Health Belief Model (n = 542). The acceptability of HPV vaccines was 2...

the purpose of this research was identifying socio-economic characteristics affected on respondents’ participation in contract farming. the survey was conducted using structured questionnaire in populous states namely kedah, kelantan, terengganu, pahang, perak, selangor and johor in peninsular malaysia. a total of one-hundred and sixty seven ffv farmers were randomly selected and personally int...

Quality of care rather than price is the main concern in health care. However, does price not matter at all? To investigate what quality and cost factors influence whether patients perceive health care services as expensive and will recommend a hospital to other patients, the authors analyzed data from a national survey of patients in Taiwan in 2002. A total of 6725 subjects returned questionna...

Pricing is one of the most crucial determinants of sales. Besides the actual price, how the price offering is presented to consumers also affects consumer evaluation of the product offering. Many studies focus on “price framing,” i.e., how the offer is communicated to the consumer –is the offered price given along with a reference price, is the reference price plausible, is a price deal communi...

How are price judgments influenced by the distribution of observed prices for other items in the same category? Processing goals will moderate price-judgment processes. When the processing goal is discrimination, price perceptions will be influenced by variations in range and ranks of prices in a distribution and contrast effects will be observed. For example, lowering the price of the lowest-p...

In this paper we examine the relationship between advertising spending and perceived product quality. The questions we ask are: Does a product's advertising spending in ̄uence consumers' perceptions of its quality? If so, does the effect remain even after accounting for objective quality, price and market share? Does knowledge about objective quality, from Consumer Reports or usage experience, a...

Perceived utility is among the many factors that influence a buyer’s purchase intention in online auctions. In this study, the authors examined a model for the predictors of perceived utility and perceived product quality. The results show that the single most dominant predictor for perceived product quality is the perceived seller quality, followed by perceived price gap. Perceived price gap o...