The rise and development of O2O e-commerce has brought new opportunities for the enterprise, and also proposed the new challenge to the traditional electronic commerce. The formation process of customer loyalty of O2O e-commerce environment is a complex psychological process. This paper will combine the characteristics of O2O e-commerce, customer's consumer psychology and consumer behavior char...

building retailer equity increases revenue and profitability by insulating retailers from competitors. store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. this paper establishes a theoretical and empirical basis that shows the impact of selected store image di...

: The purpose of this research is to analyze the effect eWOM & Social-Media and brand image on customer loyalty mediated by perceived value satisfaction. This was conducted distributing questionnaires 217 respondents. sampling technique used convenience sampling. Data were analyzed using Structural Equation Model (SEM) method. results show that: (1) have a positive Perceived Value. (2) Bran...

highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. this study is conducted in order to identify and study the factors affecting e-loyalty of e-banking services’ users. the methodol...

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, ...