1 Department of Nutrition, Tehran University of Medical Sciences, Tehran, Iran 2 Department of Immunology, Faculty of Medicine, Tehran University of Medical Sciences, Tehran, Iran 3 Department of Food Sciences and School of Medicine, Tehran University of Medical Sciences, Tehran, Iran 4 Department of Epidemiology and Biostatistics, School of Public Health, Tehran University of Medical Sciences,...

The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...

This study aims to investigate the effects of web store colours (blue or red) on e-commerce. Specifically, a comparison is made between consumers from two cultures: Dutch and Russian. They participated in an experimental survey expressed their trust intention purchase low-involvement product (a laptop sleeve). The results showed that initial cultural background seem influence online intention. ...

The aim of this research is to identify factors affecting individual’s intention to purchase a Smartphone from the perspectives of technology adoption and technology dependence. This study takes into account the role of cell phone dependence and hedonic aspects of cell phone use, by combining technology acceptance model, diffusion of innovation theory and theory of optimal flow, in order to pro...

Much research has been devoted to understanding sustainable consumption using factors from the theory of planned behaviour. However, very few researchers have studied role situational in this context. The present study is aimed analyse impact preference retail store and transportation mode on green purchase intention, which turn affects behaviour among consumers. A survey by questionnaire metho...

Associate Professor, Department of Virology, Pasteur Institute of Iran, Tehran, Iran Assistant Professor, Dental Research Center, Dentistry Research Institute, Tehran University of Medical Sciences AND Department of Operative Dentistry, School of Dentistry, Tehran University of Medical Sciences, Tehran, Iran Associate Professor, Dental Research Center, Dentistry Research Institute, Tehran Unive...

1. Molecular Medicine Research Center, Hormozgan University of Medical Sciences, Bandar Abbas, Iran 2. Dental Research Center, Faculty of Dentistry, Tehran University of Medical Sciences, Tehran, Iran 3. Orthodontic Department, Dental Branch, Islamic Azad University, Tehran, Iran 4. Molecular Immunology Research Center, Tehran University of Medical Sciences, Tehran, Iran 5. Nature of Gene Mutat...

1Surgery Department, Cancer Institute, Tehran University of Medical Science, Tehran, Iran 2Radiotherapy Oncology Department, Cancer Institute, Tehran University of Medical Sciences, Tehran, Iran 3Khatam Cancer Center, Khatam-ol-Anbia hospital, Vali Asr Ave, Tehran, Iran 4 Department of Surgery, Shohada Tajrish Hospital, Tajrish, Qhods Sq., Tehran, Iran 5 Iranian Center for Breast Cancer, Vahid ...