The present research examines the accessibility of one's self-esteem as a predictor of the "strength" (durability and impactfulness) of that self-esteem. Based on attitude accessibility research, the authors predicted that accessibility of self-esteem (i.e., a self-attitude) would be positively related to self-esteem's ability to resist change and guide information processing. In Study 1, acces...

Regulated by self-consciousness, self-deception is a part of the self-system that suppresses negative aspects of the self and maintains a positive moral self-concept. We tested this evolutionary hypothesis on 166 college students by measuring self-deception using both a questionnaire and a series of hypothetical helping scenarios. The results showed a positive correlation between self-deception...