application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. the sample research customers of maxim chain store in tehran what choiced to method sampler chanceful. in this study we examine thr...

The statistical population of the research is consisted of all of the students of the Islamic Azad University of Mashhad who are studying (not graduated). Using the simple random sampling based on two categories of the boys and the girls and according to Cochran formula, 378 numbers of people were at hand as the adequate sample. For the data being more valid, 400 students (200 girls and 200 boy...

this study deals with the social capital effects on organization?s performance improvement in municipality. evaluating the social capital amount and the level of people?s performance improvement in the concerned society and investigating the relation between social capital and organization?s performance improvement and describing their variables of theoretical basis, are the goals of this resea...

for all the people living in the community need to be sociable and behave according to the values and norms of society.in the meantime, the girls are given the responsibility of being a mother is very important in the future.. socialization is one of the factors causing early puberty is that many factors are involved in the onset.this study examines the impact of social control and the use of n...

this paper aims to consider the relationship between social capital and social responsibility in islamic azad university – firouzkouh branch. the population of research all faculty members, managers and experts employed in islamic azad university - firouzkouh branch. the sample sizeincludes 157 peopledetermined by jeris-morgan formula using the stratified random sampling method. firstly, a ques...

The skyrocketing trend for social media on the Internet greatly alters analytical Customer Relationship Management (CRM). Against this backdrop, the purpose of this paper is to advance the conceptual design of Business Intelligence (BI) systems with data identified from social networks. We develop an integrated social network data model, based on an in-depth analysis of Facebook. The data model...

In recent years, marketers have paid lots of attention to a new field called social CRM, created from the combination of social media and traditional customer relationship management (CRM) practices. In the past, traditional CRM practices have mainly focused on the task of valuing individual customers’ profitability through relationship management over time as the proxy of creating the firm’s v...