The coronavirus disease (COVID-19) has transformed conventional buying to online shopping habits. Despite the importance of customers’ future behaviour, insufficient studies have highlighted role habits on intention recommend. study investigated how Big Five Personality Traits (BFPT) influence habits, relationship between habit and recommend, as a mediator by applying convenience sampling metho...

This study aims to test the effect of service quality and price perception on repurchase intentions through customer satisfaction as an intervening variable at Juanda Airport Surabaya for Citilink airlines. research is descriptive quantitative using SEM-PLS analysis tool with help Smart-PLS software. The data consisted primary collected from 102 respondents accidental sampling determine sample....

This study aims to produce a Model of Financial Management Based on Literacy and Inclusion: A Study MSMEs in Binjai City. Meanwhile, the research time until completion stage is estimated be approximately 8 months from March 2021 October 2021. basic research. The population sample this were taken 205 Micro, Small Medium Enterprises City, through collaboration using cluster sampling approach 5 su...

The study used a quantitative approach involving 175 small business actors. Sampling was carried out by proportional random sampling based on the criteria, namely entrepreneurs who have registered at Cooperative Service, UMKM in Wajo Regency, been for 3 years, retrieved license, and minimum capital of IDR 100,000,000. modelling relationship between variables using partial least square (PLS) mod...

The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as perceived value, trust, satisfaction to guarantee word mouth. An online questionnaire distributed through social media was used collect the data. sample consists 297 people. responses were coded analysed with Software Smart-PLS. data described includ...

Many organizations are increasingly providing flexible work arrangements (FWA) to fulfil employees’ work-life balance (WLB), needs of happiness, well-being and productivity. This further affects WLB via a high sense autonomy observed. study examines whether mediates the relationship between FWA WLB. Using purposive sampling procedure, 302 usable online survey data were collected from university...

The main objective of this research is to investigate the impact social media marketing activities — restricted only Instagram influencers on online impulse buying through mediating effect source credibility (attractiveness, expertise, and trustworthiness), predicated Stimulus-Organism-Response (S-O-R) theory. hypothesised relationships were examined using cross-sectional data obtained from 273...

Implementing Information technology (IT) in a system presents varied responses. Prior research models in IT adoption examine dimensions not limited to attitude, subjective norm, ease of use, usefulness, innovation including several moderating variables. Despite consistent blueprints on leverage on IT in the Malaysian construction industry master plan, the exponential growth rate of building inf...