Berdasarkan survei Greenpeace International, perusahaan Fast Moving Consumer Goods (FMCG) adalah kekuatan dominan di balik model ekonomi sekali pakai yang mendorong krisis sampah plastik berasal dari konsumsi dan proses produksi dalam rantai pasok juga menghasilkan limbah industri. Limbah industri harus ditangani secara tepat agar tidak menimbulkan efek lanjutan sehingga diperlukan adanya konse...

The COVID-19 pandemic has become a worldwide concern hampered people's mobility and global trade. study seeks to find the linkage between business managers' competency toward performance of Fast-Moving Consumer Goods (FMCG) during pandemic. is quantitative technique that sample 750 respondents, which 732 responses were returned as per questionnaires sent for data collection. partial least squar...

Purpose This study proposes marketing strategies for global fast-moving consumer good (FMCG) brands to survive and thrive in the turbulent economic environment created by COVID-19. The authors investigate indirect effects of ethnocentrism (CET) confidence (CC) on customer equity drivers (CEDs)’ effectiveness influencing repurchase intention (RI) FMCG brands. Design/methodology/approach uses mal...

Background: Manufacturers of fast-moving consumer goods (FMCG) are facing new challenges that compel them to outperform their competitors economically, and consider environmental social impacts. Customer demands regarding sustainability channelled upstream these manufacturers through retailers. This resulted in being very conscious the production processes, as well packaging. To extent, FMCG en...

Abstract Corporate social responsibility (CSR) represents a form of international private business self-regulation that contributes to the aims charitable, activist, or philanthropic nature through helping ethically based practices. The benefits from CSR like generating better public image, enhance in community support, market share, satisfaction consumer, exports, offering quality services and...