the aim of this research was to investigate the satisfaction and loyalty of female bodybuilders towards domestic and foreign sport garments considering garments characteristics. in other words, this research attempted to answer this question that which characteristics rise female athletes' satisfaction from sport garments with special brands and consequently their loyalty so that the obtai...

The air cargo terminals (ACTs) recently focus on developing relationship with customers to meet their requirements and enhance loyalty in the competitive environments in Taiwan. The purpose of this study is to explore the effects of service quality, innovation capability and corporate image on customer’s satisfaction and loyalty of ACTs. After reviewing the literatures, the structural equation ...

Purpose: This study was to test Sensory Experience Tourist Equity, Affective Experience, Delight, Cognitive, Behavioral Equity effect on Loyalty. Theoretically framework: The article is portraited various research which includes quantitative, and case studies available in databases like a web of science, Scopus illustrated for better understanding the topic. Design/methodology/approach: are tou...

This study is aimed at providing an insight into the effects of competition on customer value delivery for customer loyalty. Data were collected using a questionnaire on dyads of service employees and customers. The techniques of ANOVA, ordinary least squares, and logistic regression were used to analyze the dyad data in terms of research purposes. Results show that competition is a moderator o...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

Agent technology has been applied to design new services simplifying product and merchant brokering in several consumer industries. The term “shopbots” is generally used to characterize these services. It is proposed that shopbots will make consumers more rational, more satisfied, and less loyal. In this study, the propositions of reduced loyalty and increased satisfaction is elaborated. We pro...

Loyalty often drives corruption. Corporate scandals, political machinations, and sports cheating highlight how loyalty’s pernicious nature manifests in collusion, conspiracy, cronyism, nepotism, and other forms of cheating. Yet loyalty is also touted as an ethical principle that guides behavior. Drawing on moral psychology and behavioral ethics research, we developed hypotheses about when group...

this study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an iranian bank. to investigate co-production in banking services, the proposed model of auh et al. (2007) was applied. given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...