As the world of advertising is shifting from physical media and television to online and mobile mediums, it is essential that webpage designers plan for and incorporate advertisements into website design decisions. The design of a web page influences the engagement of visitors on the web page as well as the success of the website in terms of serving its content to its audience and in terms of a...

The number of Internet users as well as the number of web sites on the Internet are rapidly rising. Users have numerous web sites to choose from while surfing the net so the web sites are competing for the users’ attention and repeated visits. To achieve their goals whatever they may be the web sites must satisfy their visitors’ information and communication needs as much as possible within the...

An evaluation methodology based on fuzzy computing with words aimed at measuring the information quality of Web sites containing documents is presented. This methodology is qualitative and user oriented because it generates linguistic recommendations on the information quality of the content-based Web sites based on users' perceptions. It is composed of two main components , an evaluation schem...

Behavioral biometrics based on mouse usage can be used to recognize one’s identity, with special applications in anonymous Web browsing. Out of many features that describe browsing behavior, mouse clicks (or touches) as the most basic of navigation actions, provide a stable stream of behavioral data. The paper describes a method to recognize Web user according to three click features. The dista...

The number of Internet users as well as the number of web sites on the Internet are rapidly rising. Users have numerous web sites to choose from while surfing the net, so the web sites are competing for the users’ attention and repeated visits. To achieve their goals whatever they may be the web sites must satisfy their visitors’ information and communication needs as much as possible within th...

Museum visitors are an ideal population for assessing the persistence of the conceptual barriers that make it difficult to grasp Darwinian evolutionary theory. In comparison with other members of the public, they are more likely to be interested in natural history, have higher education levels, and be exposed to the relevant content. If museum visitors do not grasp evolutionary principles, it s...

By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions...

Web usage mining(WUM) , also known as Web Log Mining is the application of Data Mining techniques, which are applied on large volume of data to extract useful and interesting user behaviour patterns from web logs, in order to improve web based applications. This paper aims to improve the data discovery by mining the usage data from log files. In this paper the work is done in three phases. Firs...

HTTP server log les provide Web site operators with substantial detail regarding the visitors to their sites. Interest in interpreting this data has spawned an active market for software packages that summarize and analyze this data, providing histograms, pie graphs, and other charts summarizing usage patterns. While useful, these summaries obscure useful information and restrict users to passi...