In order to study the consumer behavior conducted such topic from the consumer of China. There are four main purposes namely culture, government policies behavior on purchasing commercial houses. as perception, attitudes, learning behaviors. Thirdly, to study how buyers. Finally, to understand the A survey on consumer commercial house buying behavior has been conducted in GuangXi, China. The da...

Present study mainly aims at exploring the various factors that influences consumer buying behavior and purchase decision and to identify the various promotional activities used by the sellers in order to motivate the consumer buying behavior and purchase decision. This study consists of Indian cosmetic industry. It is one of the fastest growing industries in India. Cosmetics are mixtures of su...

Purpose: To examine the mediating effect of Customer Relationship Management (CRM) amid Digital Buying Behaviour (DBB) and Risk Factors (RF). Methods: The structured questionnaire was adopted to analyse critical factors DBB, RF CRM. instrument designed validated with help exploratory factor analysis confirmed items by confirmatory analysis. model fitness is verified. reliability scale tested al...

Purchasing agents are often employed as individual informants in studies of organizational buying. This practice occurs in spite of the fact that several researchers have identified problems with using individual informants to study group buying behavior. The purpose of this study is to examine the appropriateness of using either single or multiple informants both in non-new task and new task g...

Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...

Online group buying, as a new form of e-commerce, has offered customers a great deal of promotion and convenience in shopping. Meanwhile, there are an increasing number of OGB vendors struggling in the fierce competition and extremely turbulent business environment. During 2010 and 2011, more than 2000 OGB vendors in China have been out of business or facing with bankruptcy. Therefore, study of...

In the era of intense competition among organizations, retaining a customer is a collaborative process. Business organizations are adopting different strategies to facilitate their customers in verity of ways, so that these customers keep on buying from them. Association Rule Mining (ARM) is one of the strategies that find out correspondence/association among the items sold together by applying...

Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer's impulsive ...

PERSONALITY INFLUENCES CUSTOMER LOYALTY Introduction The major objective of this study was to examine the relationship between personality traits and individual Customer Loyalty patterns among mobile phone and credit card users. The study under review has various distinctive features. Earlier research was directed towards establishing a relationship between individual personality traits and buy...