نتایج جستجو برای: competitive marketing
تعداد نتایج: 140822 فیلتر نتایج به سال:
The main stages of studying the marketing environment enterprise as a modern methodology in industrial market by its decomposition into constituent parts are considered. An example characterized consumer preferences required for introduction new engineering industry product is suggested. structure machine-building internal and external indicators underlying study competitive determined. estimat...
Scientific advances have affected all fields. The sports industry has to use new marketing methods to stay ahead of other industries. Therefore, this study was conducted to develop an e-marketing model in sports. The research method is descriptive-correlational and survey. The statistical population of the study included all managers, professors and experts familiar with e-commerce and sports ...
Practitioners and scholars have questioned marketing communication’s credibility because it has not been linked to firm shareholder value. Using secondary longitudinal data, the authors show that the impact of marketing communication productivity (MCP) on shareholder value is positive and nonlinear. In particular, the influence of MCP on the forward-looking performances of Tobin’s q and stock r...
abstract producing of flowers and ornamental plants in iran has some challenges and failure in the market structure and marketing of these products. in this study, we evaluated the different marketing channels of flowers and ornamental plants in the existing market structure according to economic criteria and the characteristics of market structure. cut-rose and esfahan province were selected a...
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