business strategy has been characterized as the manner in which a firm decides to compete which emphasizes the pursuit, achievement and maintenance of competitive advantage in an industry. the main hypothesis of many managerial researchers is that enhanced performance achieves when business try to gain and maintain competitive advantage in compare to rivals. given business strategy position as ...

Since no organization can have unlimited resources, strategists should decide on a strategy that can provide the greatest benefits to the organization. Decisions on strategy formulation commit the organization to produce specific products, work in specific markets, and exploit certain resources and technologies for a relatively long time. Strategies dictate the long-term competitive advantages ...

For several decades, marketing researchers have stressed that firms can achieve competitive advantage by creating superior value for customers through innovation. However the literature on entrepreneurship and innovation based competitive strategy is deficient in several important respects. First, entrepreneurship has been poorly measured in the past. Next, research on innovation is biased towa...

Abonindi is one of the businesses that process fish into shredded fish. Making relatively easy, so sliced can be processed on a small business scale—the potential results in actors working identical product type market. Still, Abonindi's does not affect number competitors at producer-actor level. This makes researchers want to know how competitive strategy doing business. So this study aims det...