Human-Computer Interaction (HCI) studies play an important role in the design, implementation, and evaluation of a new generation of graphical user interfaces designed to support consumer behaviours and information needs. In recent years, the spread of new virtual environments and innovative tools have revolutionized the field of e-commerce. Although new digital environments can enable or facil...

In order to understand how consumers move between online and offline channels in the context of multi-channel retail environments, an exploratory study has been conducted. To prepare for this study, the literature on consumer channel choice and contemporary consumption behaviour together with relevant HCI literature was reviewed. The initial findings from the research show that consumers move b...

In order to design better search experiences, we need to understand the complexities of human information-seeking behaviour. In previous work [13], we proposed a model of information behavior based on an analysis of the information needs of knowledge workers within an enterprise search context. In this paper, we extend this work to the site search context, examining the needs and behaviours of ...

Food communicates information, and food meaning depends on the social context in which food is found. The mode of preparation and consumption of food also expresses some cultural values. There is a high complexity of food behavior. For instance, consumers are affected by primary and secondary brand associations. Consumers are not all the same but they all need balanced food information, and to ...

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...

Sean B. Cash Assistant Professor, Department of Rural Economy, University of Alberta Ellen W. Goddard Professor and Chair, Department of Rural Economy, University of Alberta with Wiktor L. Adamowicz (University of Alberta), Timothy Beatty (University of British Columbia), J. Stephen Clark (Nova Scotia Agricultural College), John A. L. Cranfield (University of Guelph), Wuyang Hu (University of N...