Authors: Joonas Asikainen and Nicolas Martinez Title: Learning in Consumer Behaviour Department: Department of Industrial Management Year: 2010 Location: Lappeenranta Bachelor‟s Thesis. Lappeenranta University of Technology. 47 pages, 3 figures and 6 appendixes Examiner: Seppo Pitkänen

One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer, and one of the key tools of this so-called “postmodern” online consumer has been the Internet. An examination of previous research into online consumer behaviour shows that there may be significant differences from their terrestrial counterparts, however problems of de...

Consumer behaviour is the study of when, why, how and where people do and do not buy products. It attempts to understand the buyer’s decision-making process, both individually and in groups. Relationship marketing is an influential asset for consumer behaviour as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the custo...

In Present Marketing Scenario, the Study of Consumer Behaviour has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and ...

Environmental problems caused by human activity are a growing problem. Both production and consumption of goods and services cause a large amount of negative environmental impacts. Embracing the concept of sustainable development, governments aim to devise strategies to promote more sustainable consumer behaviour. For such strategies to be effective, it must be understood how consumer behaviour...