The purpose of this study is to investigate the effect source credibility cues (attractiveness, trustworthiness, expertise, and homophily) on online buying intention millennials who are using Instagram. Another goal measure para-social interaction (PSIs) consumer also evaluate its moderating role in relationship between (SCC) intention.

The joint replenishment problem (JRP) has received considerable attention and all of the work on JRP is under explicit environment. In fact, the decision makers often have to face vague operational conditions. In this paper, a novel JRP model with fuzzy minor replenishment cost and fuzzy inventory holding cost is developed. More concisely, this model is a fuzzy dependent-chance programming (DCP...

An inverse spanning tree problem is to make the least modification on the edge weights such that a predetermined spanning tree is a minimum spanning tree. In this paper, based on the notion of fuzzy α-minimum spanning tree, the inverse spanning tree problem with fuzzy edge weights is discussed and formulated as a fuzzy programming model with some chance constraints. It shows that when all the e...

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...

The objective of this paper is to study some new analytical properties of credibility functions. We first discuss the continuity of credibility functions, and establish the sufficient and necessary conditions for the right continuity and left continuity of credibility functions. Furthermore, we study the absolute continuity of credibility functions and obtain some sufficient conditions for the ...

several studies and researches have been conducted in the world since 1950 to assess and evaluate the media news credibility, and in this regard the researches tried to investigate the media news from different angles. the finding of any such researches and studies quite indicate that the credibility is a multidimensional construct and thus, a reliable and successful survey in this connection i...

LR fuzzy numbers are quite common in real world applications involving the triangular fuzzy number, the Gaussian fuzzy number, and the Cauchy fuzzy number as special cases. In this paper, we first prove that a fuzzy number is an LR fuzzy number if and only if its credibility distribution is strictly increasing. After that, based on credibility measure, an operational law on independent LR fuzzy...

With the increased availability of user generated data, assessing the quality and credibility of such data becomes important. In this article, we propose to assess the location correctness of visually generated Volunteered Geographic Information (VGI) as a quality reference measure. The location correctness is determined by checking the visibility of the point of interest from the position of t...

We address the problem of ranking question answerers according to their credibility, characterized here by the probability that a given question answerer (user) will be awarded a best answer on a question given the answerer’s question-answering history. This probability (represented by θ ) is considered to be a hidden variable that can only be estimated statistically from specific observations ...