This research argues that the meaning embedded in consumption symbols, such as commercial brands, can serve to represent and institutionalize the values and beliefs of a culture. Relying on a combined emic-etic approach, the authors conducted 4 studies to examine how symbolic and expressive attributes associated with commercial brands are structured and how this structure varies across 3 cultur...

Culture is traditionally measured in international management research using indices of cultural values. We develop a new linguistic-based measure of cultural similarity which is more representative and more widely available than values surveys, and use a structural equation model to show how it is related to three of Hofstede’s four cultural dimensions.

The current research paper examines the adoption of internet shopping patterns exhibited by Indian women currently residing in India and Australia emphasizing on the prevailing cultural dimensions. A conceptual framework has been developed based on the theoretical background which links intention to shop over internet and Hofstede’s cultural dimensions to adoption of internet shopping. In order...