As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orient...

Customer orientation is vital for success in today’s competitive environment. Jaworski and Kohli (1993) proposed a model to measure customer orientation comprising three components: 1) intelligence generation; 2) intelligence dissemination; and 3) organization-wide responsiveness. This model has been applied in several sectors. This paper applies it to an e-Government organization of a municipa...

the present study was an attempt to assess religious orientation and life satisfaction as well as to find out relationship of religious orientation with life satisfaction among university students. university students were also compared on religious orientation and life satisfaction with respect to their gender. the data for the present study was obtained from university students [n=200 (males ...

today more than ever customer orientation as the most important competitive advantage has gained an increasing importance. this paper aims to examine the relation between perceived value, perceived quality, customer satisfaction, and re-purchase intention in tehran department stores. this is a descriptive survey study. the statistical population of the research is composed of customers of the t...

a r t i c l e i n f o Little is known about how various strategic orientation dimensions determine market orientation. The authors identify four key dimensions of a firm's strategic orientation as critical antecedents to market orientation: the firm's aggressiveness, its future orientation, the extent of marketing formalization, and risk proclivity. Moderating effects of two environmental force...

The paper presented below concentrates on the self-assessment of organizational maturity level. There are the results of author’s own research of sub-criterions significance (in criterium customer orientation) carried out using factor analysis. The analysis consists of the criterion of customer orientation. In this criterion, using factor analysis there were three hidden factors identified.

Like other industries, the aircraft industry is under high pressure to meet drastically increased customer goals for market price and flexibility. This while at the same time share holders request for short term profit guarantees. Daimler-Benz Aerospace Airbus has met this challenge using business process reengineering methods which led to total company restructuring from functional orientation...