nowadays, the awareness of service firms’ managers about the crucial role of customers in the success or failure of their business has increased. this has led them to this fact that the best strategy for surviving in the marketplace is encouraging customers’ prosocial behaviors in service delivery process. reasonably, one of the best strategies to encourage customers toward these behaviors is s...

business all around the world uses different approaches to know their customers, segment them and formulate suitable strategies for them. one of these approaches is calculating the value of each customer for the company. in this paper by calculating customer lifetime value (clv) for individual customers of an online toy store named alakdolak, three customer segments are extracted. the level of ...

In multi-echelon distribution strategy freight is delivered to customers via intermediate depots. Rather than using direct shipments, this strategy is an increasingly popular one in urban logistics. This is primarily to alleviate the environmental (e.g., energy usage and congestion) and social (e.g., traffic-related air pollution, accidents and noise) consequences of logistics operations. This ...

Objective There is a general tendency toward direct marketing these days. Therefore, instead of designing advertisement and marketing strategies for all the customers in the market, it is recommended to classify the customers based on clustering techniques and then design specific strategies accordingly. This will reduce marketing and advertisement expenses, increase sale department efficientl...

Focus particles interact with the focused constituent in a sentence. The particle only presents a challenge to formalizing this relationship as while it commonly precedes the focused constituent, only can also follow it. A syntactic account of these constructions is presented that captures the unique properties of only’s distribution within the framework presented in Kayne (1998) and offers sup...