The article examines the use of cognitive technologies implemented in media, which affect entire complex mass media. need to predict impact their extensive on society makes this issue relevant. purpose is identify main factors influencing field media and effectiveness use. research methodology consists systematic logical analysis, as well methods comparison, synthesis, deduction, classification...

The field of information technologies is developing rapidly both in Ukraine and abroad. Over the last decade, new technologies’ introduction speed improvement resources have gained significant scale all over world. demand structure IT services market changing at a pace, turn, companies that offer them must adapt to requirements just as quickly, which has deep impact on labor educational world p...