In this study, we examined the effectiveness of cognitive-behavioral therapy (CBT) for adolescent depression. Outcomes of 80 youth treated with CBT in an outpatient depression specialty clinic, the Services for Teens at Risk Center (STAR), were compared to a "gold standard" CBT research benchmark. On average, youths treated with CBT in STAR experienced significantly slower symptom improvement t...

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

College students commonly believe their peers engage in higher levels of dangerous drinking than is actually the case. Social norms marketing campaigns attempt to correct these misperceptions, decrease the perceived normative pressure to drink, and thereby drive down high-risk alcohol consumption. In this case study, we critically examined "Done 4," an unsuccessful social norms marketing campai...

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Advertising could be a powerful communication force and important selling tool serving to sell goods, services, images, ideas through channel of knowledge persuasion. It is highly visible within the society. All people receive several advertising messages daily. essential success any sort business business. Non-business organization like government, school universities, Public Service teams emp...

In this paper, we propose a multi-agent model for analyzing recognition process of advertising information. We selected brand communication in enterprises as our research target and analyzed customer ’s recognition process of TV commercials from the viewpoints of audio-visual rhetoric and cognitive science. And we designed multi-agent model concerned with customer ’s recognition process. The mu...

BACKGROUND Anti-tobacco television advertisement campaigns may convey messages on smoking-related health consequences and create norms against giving cigarettes. METHODS Altogether, 156 and 112 slots of a television advertisement "Giving cigarettes is giving harm" were aired on Suzhou and Yizheng, respectively, over one month in 2010. Participants were recruited from 15 locations in Suzhou an...