Drawing on Urde’s (2003) business model of corporate brand value creation, this exploratory study considers whether or not the use of social media for educational rather than marketing purposes can enhance student perceptions of the University corporate brand and thus increase brand loyalty. Based on focus groups with new students through to final year students at a Business School in a Scottis...

This paper is part of a broader program that is opening up a new area of research, namely: institutional preparedness for entrepreneurial economic development. In particular , it examines the preparedness of industry associations for economic development. The membership of these associations is predominantly made up of entrepre-neurial firms that are trading globally (Obrecht 2000: p. 185). Thi...

Abstract In an era where brands try to generate strong and positive consumer responses in uncertain, complex, unpredictable, fast-changing environment, understanding the mechanism that brand signals turn external audiences’ has become ever more important. Using as a context service brands, given their complexity, this work aims update inform existing knowledge on building practices, audience-pr...

This paper illustrates how theory and evidence have been, and may be, quantitatively linked in the historical study of entrepreneurship, thereby allowing judgements about entrepreneurship’s causes and effects with increasing precision. First is considered the implications of identifying entrepreneurs with business founders, and the corresponding measure of entrepreneurship, the number of new fi...

Emerging technology enterprises entrepreneurial ability is a very complex, multidimensional fuzzy concepts, in this paper, definition of entrepreneurship is to point to the self-efficacy which makes successful completion of various tasks and undertakes a variety of roles in the process of entrepreneurship. Existing research only focus on a particular aspect of entrepreneurship, look from the en...