The previous chapter reviewed three traditions of genre studies, namely, the new rhetoric, systemic functional and ESP perspectives on genre. While new rhetoric genre analyses focus on the interrelation between text and context and SFL genre studies stress the linguistic analysis of text, ESP approaches to genre take an approach that is some way between these two. This chapter extends the discu...

The original impetus for this cross-linguistic study came from a need to explore the effect of cultural factors and generic conventions on the use and distribution of metadiscourse within a single genre. To this end, the study as a contrastive rhetoric research, examined a corpus of 60 newspaper editorials (written in English and Persian) culled from 10 elite newspapers in America and Iran. Bas...

This study investigated whether film viewers recognize four basic genres (comic, drama, action and nonfiction) on the basis of genre-typical event cues or of genretypical filmic realization cues of events. Event cues are similar to the narrative content of a film sequence, while filmic realization cues are similar to stylistic surface cues of a film sequence. It was predicted that genre recogni...

Despite its centrality to human thought and practice, aesthetics has for the most part played a petty role in human–computer interaction research. Increasingly, however, researchers attempt to strike a balance between the traditional concerns of human–computer interaction and considerations of aesthetics. Thus, recent research suggests that the visual aesthetics of computer interfaces is a stro...

Visual aesthetics has been shown to critically affect a variety of constructs such as perceived usability, satisfaction, and pleasure. Given the importance of visual aesthetics in humancomputer interaction, it is vital that it is adequately assessed. The present research aimed at providing a precise operational definition and to develop a new measure of perceived visual aesthetics of websites. ...

The notion of genre has received a great deal of attention both in discourse analytic studies as well as in the field of ESP/EAP course design. The present paper has attempted to use genre analysis to account for the rhetorical features of research article introductions written by Iranian academics in two disciplinary fields of Education and Economics. The corpus comprised 40 research article i...

abstract the present study examined the effect of genre-based tasks on efl learners' speaking performance and probed whether genre-based tasks may empower efl learners to perform better on speaking tests. a further concern of the study was to explore whether the effect of genre-based tasks on speaking ability of efl learners varied across different age groups, i.e. teenagers (13-16 years o...

This article describes the accurateness of our application namely Self-Developed Aesthetics Measurement Application (SDA) in measuring the aesthetics aspect by comparing the results of our application and users’ perceptions in measuring the aesthetics of the web page interfaces. For this research, the positions of objects, images element and texts element are defined as objects in a web page in...

this study aims at uncovering the effect(s) of genre-based instruction (gbi) on listening proficiency among iranian efl learners. moreover, it seeks to explore the relationship between effectiveness of gbi and listening proficiency. for this purpose, 68 efl learners in two different groups at zabol university were selected. group a included 30 participants (12 males and 18 females), and group b...