The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers’ perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effect...

this research probes the impact of instruments of globalization on the religious identity. this is why the theories that are used here include: the implant theory of george gerbne, the relevant theory as developed by teriandis, the theory of cultural coexistence, the theories relating to the american consumer culture, and the spread of western modernity. today globalization through intensificat...

World Wide Web acts as one of the major sources of information for health related questions. However, often, there are multiple conflicting answers to a single question and it is hard to come up with “a single best correct answer”. Therefore, it is highly desirable to identify conflicting perspectives about a particular question (or topic). In this paper, we have described our participation in ...

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Empirical exploration of how online consumers interpret and value the marketing communication embedded in shopping interface components has the potential to advance knowledge of online consumer behavior and to inform design decisions concerning consumer-oriented Web sites. To date, little research has been completed regarding how interface components hinder or aid consumer perceptions of the on...

The many thousands of papers produced by NIST/ NBS in the past century have mainly been technical in nature, directed to an audience of research scientists and engineers. Some, of course, were issued in a form more readily understandable to a wider audience, but were focused on groups of individuals with a particular interest in the subject matter. It is roughly estimated, however, that only a ...

In this issue of the Health Care Financing Review, we focus on consumer information for the Medicare population. Over the last several years the Centers for Medicare & Medicaid Services (CMS) has increased its efforts to provide clear and useful information to Medicare beneficia­ ries to help them make more informed health care decisions. The emphasis on consumer information increased dramati­ ...