Few research agendas have successfully addressed tourism firm-level innovativeness, and the few studies that do exist typically provide only descriptive data or often remain at a conceptual level (Siguaw et al., 2006). Subsequently, an extensive knowledge gap concerning what constitutes firm-level innovativeness exists. Academics are confusing innovativeness with innovation and innovation orien...

Marketing researchers are paying increasing attention to the lack of a proper approach to market orientation (MO) in work on discontinuous innovation. The current research is an attempt to address this concern by contributing to the construction of a new approach: through literature review and synthesis, this paper specified the feature of discontinuous innovation in its customer value creation...

This paper outlines a sociomaterial perspective recognizing the tensions between different technological regimes in digital innovation. It is based on an automotive industry case study, specifically focusing on the tension between a deep-rooted component-based logic of existing innovation practices and an attempt to introduce a new software architecture, based on service orientation. It is sugg...

The literature in the field has shown that high levels of entrepreneurial orientation allow a company to develop the ability to innovate, to react quickly to changes in the environment and even to initiate change (Naman and Slevin, 1993). Carneiro (2000) considers organizational learning as an antecedent of innovation. In this paper we explore the impact of entrepreneurial orientation and marke...

In today's highly competitive world market, businesses can hardly maintain their competitiveness without strong innovation abilities. the past, many Chinese enterprises have enjoyed success through imitation. But to continue succeed in a global marketplace, they must develop ambidextrous The resource-based theory eloquently posits that advantage is associated with different and heterogeneous re...