the main purpose of this study is to investigate the effect of identity made by a brand for customrers on their anti-brand activities through brand love and brand jealousy. the present study is an applied research and is descriptive/ survey research in terms of methodology. the statistical population consists of all benetton customers who buy at benetton store in shriaz city, of which 384 custo...

in this research, my problem is what the major criteria of supremebliss in al-ghazali's thought are. the methodology in thisinvestigation is analytic-descriptive. in his works, al-ghazali offersdifferent criteria, such as knowing god, proximity to him, meetinghim, to love him and so on. to actualize the last one, al-ghazalisuggests two methods: one: interruption of concern with mundaneworl...

the existence of eight imitations and five translations of hosn va del into other languages such as english and german shows the importance of this persian book of verse. many researchers have sought the sources of this work and some sources have been mentioned, but the imitation of sibak neishaburi from nezami’s khosrow va shirin, as the most important source of this work, has not yet been m...

W it like to be partnered to a physician? After more than 13 years, answering that question should be simple, since conventional wisdom states that 10,000 hours devoted to any pursuit now qualifies you as an expert. That said, I must regretfully confess I have no idea what it’s like to be the spouse of a doctor. Ray Joseph has been pursuing medicine as long as I’ve known him, so in a very real ...

the poets of lyrical poetry usually take advantage of various ways. one method used to compose love poetry is usage of alphabetic letters. other than the combination of letters in order to create new words and meanings, arabic letters of alphabet basically have another literary role – discussed in this paper – that of outward shape of the letter which has been used to create the most beautiful ...