Interest and questions about the quality of beef are on the rise due to heightened awareness about the marketing of beef, from procurement and processing to consumer acceptance. Belatedly, producers are now beginning to receive information about the quality of the beef they produce. Consolidations among beef marketers have resulted in better communication between marketers and producers on carc...

As the commercialisation of the Internet continues, unsolicited bulk email has reached epidemic proportions as more and more marketers’ turn to bulk email as a viable advertising medium. Concern about the proliferation of unsolicited bulk email, or spam, has continued to grow, with the Internet community increasingly turning to both regulatory and technical solutions to alleviate the problem. W...

The Internet is changing the transactional paradigms under which businesses-to-business marketers operate. Business-to-business marketers that take advantage of the operational efficiencies and effectiveness that emerge from utilizing the Internet in transactions are outperforming firms that utilize traditional transactional processes. As an example, Dell computers, by utilizing business-to-bus...

Marketers acquire information on customers from various sources, creating large databases. To use this information effectively, they need to estimate binary response models (e.g., Bult and Wansbeek 1995) in high-dimensions, i.e. in the presence of numerous exogenous variables. This task entails serious challenges of computation, identification, and statistical inference. Because of computationa...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of customers using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies a...

The emerging social media brand communities provide a good platform for marketers to promote brands to their members. Marketers are devoting time and efforts to building their social media fan pages; however, the elusive question of whether their social media fans exhibit any behavioural loyalty in terms of actual purchase behaviour remains unanswered. Based on the characteristics of social med...

Mobile services have rapidly become an important way for consumers to communicate, encounter services and exchange information. Marketers are increasingly using this channel for brand related advertising communications. However they have found that consumers are reluctant to try and adopt new mobile services and/or other products/services in response to advertising, unless the consumer has esta...

Many researches on how price bundling affects bundle purchasing in the marketing field have been discussed, but an analytic evaluation of customer value offered by product bundles is still lacking. By combining „Delphi method‟, „Fuzzy analytical network process‟ (FANP) and „Extent analysis‟, an integrated decision making method has developed and applied in evaluating cosmetic bundles. Based on ...