Demonstrates the usefulness of the traditional marketing model in developing e-commerce marketing strategies. Discusses four e-commerce frameworks and integrates them with the traditional marketing model (product, price, promotion, and distribution) to develop a complete framework. Discusses how the e-commerce strategies could be applied to a real company using the integrated

Price dispersion in the Internet is a well studied phenomenon. It enables companies to adjust prices to a level appropriate to their strategy. This paper deals with question how Internet retailers should do so. The discussed method optimizes shortand long-term profitability by determining the exact demand curve. The method involves the application of empirical price tests. For this purpose visi...

The Institute for Certification of Computing Professionals Education Foundation (ICCP/EF) and the Center for Computing Education Research (CCER) have united to form a coalition of universities and colleges interested in information systems (IS) exit skills assessment. In 2003, the coalition successfully developed an outcome-based assessment exam reflecting the learning units (LUs) defined in th...

The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework is essential for marketing strategists to determine the most appropriate marketing strategy in an eff...

in this study, we discuss the capacitated facility location-allocation problem with uncertain parameters in which the uncertainty is characterized by given finite numbers of scenarios. in this model, the objective function minimizes the total expected costs of transportation and opening facilities subject to the robustness constraint. to tackle the problem efficiently and effectively, an effici...

Mobile marketing, which involves twoor multi-way communication and promotion of an offer between a firm and its customers using the mobile, a term that refers to themobilemedium, device, channel, or technology, is growing in importance in the retailing environment. It has the potential to change the paradigm of retailing from one based on consumers entering the retailing environment to retailer...

This study analyzed the performance of cabbage marketing in Abia State, Nigeria. Specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

Constitutive laws for multi-component fluids (MCF) is one of the thorniest problems in science. Two questions explored here are: how to ensure that these relations reduce to accepted forms when all but one of the constituents vanishes; and what constraints does the Second Law impose on the dynamics of viscous fluids at different temperatures? The analysis suggests an alternative to the metaphys...