نتایج جستجو برای: marketing of financial affairs

تعداد نتایج: 21191099  

2017
Alireza Mahboob Ahari Yalda Mousazadeh Sara Forootan

Background and aims: the administrative and financial activities are the most important affairs in any organization and include all affairs related to assets, staffs, formulating and implementing rules related to staff, supply of equipment and equipment for the organization. According to necessity of documentation and integration the different processes for each organizational unit, the aim of ...

2011
Marc Fischer Hyun Shin Dominique M. Hanssens

While volatile marketing spending, as opposed to even-level spending, may improve a brand’s financial performance, it can also increase the volatility of performance, which is not a desirable outcome. This paper analyzes how revenue and cash-flow volatility are influenced by own and competitive marketing spending volatility, by the level of marketing spending, by the responsiveness of own marke...

Journal: :Health affairs 1999
J J Cohen

Gerard Anderson, et al., in a recent commentary published in Health Affairs (March/April 1999), concluded that "despite dire predictions, America's teaching hospitals appear to be thriving".' This outdated conclusion, based largely on data from 1995, is dangerously optimistic and belies mounting evidence that documents the significant financial stress now facing teaching hospitals around the co...

Journal: :Marketing and Management of Innovations 2019

Strong brands bring numerous benefits for both the companies and their customers such as decreasing purchasing risk and searching cost and increasing the likelihood of repurchasing. It is not presented an applied model for determining the price of this asset in Iran, especially in terms of merger and acquisition. The purpose of this study is to develop a model for pricing brand value in Iran’s ...

2011
J. Scott Davis Kevin X. D. Huang John B. Taylor

Financial frictions and financial shocks can affect the trade-off between inflation stabilization and output-gap stabilization faced by a central bank. Financial frictions lead to a greater response in output following any deviation of inflation from target and thus lead to an increase in the sacrifice ratio. As a result, optimal monetary policy in the face of credit frictions is to allow great...

2003
S. RAJGOPAL M. VENKATACHALAM S. KOTHA

We show that network advantages constitute an important intangible asset that goes unrecognized in the financial statements. For a sample of e-commerce firms, we find that network advantages created by Web site traffic have substantial explanatory power for stock prices over and above traditional summary accounting measures such as earnings and book value of equity. Also, network advantages are...

Journal: :مطالعات حقوق خصوصی 0
ولی رستمی دانشگاه تهران سید مجتبی حسینی پور دانشگاه تهران

nowadays because of appearing concepts such as good governance as one of essential requirements for sustainable development, controversy about monitoring and accountability of public institutes as one of the good governance features has been increasingly important. non governmental public institutes and organizations don't get exception. financial control over these kinds of institutes can...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده فنی مهندسی 1385

خریداران عموماً در مورد کالاها براساس ویژگیهای بیرونی (extrinsic cues) آنها قضاوت می کنند ، به ویژه هنگامیکه سنجش ویژگیهای ذاتی کالا مشکل باشد. به همین علت است که کشـور سـازنده کـالـا، (country of origin or coo) ، یکی از این ویژگیهای بیرونی محصول ، عموماً برای ارزیابی کالاهای خارجی مورد استفاده قرار میگیرد. اثرات کشور سازنده کالا در حوزه رفتار خرید مصرف کننده (consumer buying behavior)بطور گسترده...

Journal: :Journal of Financial Services Marketing 2008

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