one of the most important requirements of developing appropriate strategies for international marketing is correct identification of target markets. using quantitative techniques and decision making skills will lead to better results regarding the evaluation of marketing strategies. in this study, first we have used internal factor evaluation (ife) matrix for recognizing and comparing strengths...

The strategic role of the consumer in the Internet economy clearly reshapes the meaning of marketing concept leading to separate the traditional marketing from the marketing in Electronic Retailing. The active involvement of the consumer in the shopping process could be utilized by the marketers so as to design new products and develop product and marketing strategies. Marketers, enabled by the...

BACKGROUND Childhood overweight in Guatemala is now becoming a public health concern. Child-oriented marketing contributes to increase children's food preference, purchase and consumption. This study sought to assess the availability of child-oriented snack foods sold in school kiosks and convenience stores near public schools in Guatemala, to identify the marketing techniques used in child-ori...

Dental offices have been switching to online purchasing of their dental supplies and equipment. This case presents the marketing strategy for a newly created online store for a dental supply company. The online store provides dentists with over 16,000 different dental products from alloys to dental instruments to x-ray products. Online sales are a more efficient approach to the traditional cata...

Abstract This article reports on the development and empirical testing of a basic conceptual model that outlines some influences on managers’ satisfaction with the contribution of marketing research to organisational performance. Preliminary findings indicate positive relationships between the activity level in marketing research and the utilisation of more varied and advanced research techniqu...

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the...

Because of the intelligent computing specialty of the World Wide Web, extensive customized marketing can be executed at much lower cost and has become an emerging research issue. Therefore, the first purpose of this paper is to purpose a system fi-amework to serve as a foundation for developing a customized marketing system on the Web according to the discussions on data sources, data categorie...

Search Engine Optimization (SEO) is an Internet marketing strategy and a process, widely used now-a-days for improving the volume or quality of traffic to a website through search engines. The results generated by search engines can be natural (organic or algorithmic) and/or paid search. In the present study, different techniques were used for achieving better optimization for Web 2.0 based web...