The current study is built upon prior research and is an attempt to explore the roles of affective variables in user technology adoption. Two different affective variables, computer playfulness and perceived enjoyment, were examined and their relationships with each other and with cognitive and behavioral variables were hypothesized. An empirical study using survey method was conducted. Analyse...

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

BACKGROUND Health care resource allocation is key towards attaining equity in the health system. However, health professionals' perceived impact and attitude towards health care resource allocation in Sub-Saharan Africa is unknown; furthermore, they occupy a position which makes them notice the impact of different policies in their health system. This study explored perceptions and attitudes of...

Past research has widely regarded trust as unconditionally facilitating behavioral intentions, and perceived risk as unconditionally detracting from them. This study advocates the necessity to examine trust and perceived risk within the broader perspective of the societal context. We propose that the perceived regulatory effectiveness of online marketplaces moderates the impact of trust and ris...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

building retailer equity increases revenue and profitability by insulating retailers from competitors. store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. this paper establishes a theoretical and empirical basis that shows the impact of selected store image di...

The purpose of this study was to identify attributes of community-based coalitions associated with member perceptions of greater impact. Based on Hackman's model of work group effectiveness, we hypothesized that member effort, knowledge and skill, and performance strategies would affect their perceptions of coalition impact. Findings from a lagged regression on a sample of forty-five youth-orie...

Past research has widely regarded trust as unconditionally facilitating transaction behavior, and perceived risk as unconditionally detracting from it. This study advocates the necessity to examine trust and perceived risk within the broader perspective of the societal context. We propose the perceived regulatory effectiveness of online marketplaces to moderate the impact of trust on transactio...

We examined whether there are sex differences in children's fruit and vegetable (FV) intake and in descriptive norms (i.e. perceived FV intake) related to parents and friends. We also studied whether friends' impact is as important as that of parents on children's FV intake. Data from the PRO GREENS project in Finland were obtained from 424 children at the age 11 years at baseline. At baseline,...