This paper examines the moderating role of customer dependence in relationship marketing. Data were obtained from a sample of 289 wealth managers. The findings indicate that a relationship model is more adapted in the high dependence context than in the low dependence context in which a transactional model is more suitable. Dependence is regarded by various researchers as central in explaining ...

abstract: the profound effect of mgovernment on the future of businesses and communities has been proven in numerous studies. the aim of the present study is provide a model for user requirements and validate the proposed model is based on a literature review of research. the findings suggest that effective and efficient transactions including time, security, privacy, reliability and cost of th...

Background: The aim of this study is to provide a reliable model analyze the patients’ loyalty behavior while having services by medical centers in Taiwan. We focus on health knowledge level patients, combined with other significant factors such as transition cost, perceived quality, brand trust, risk perception and customer satisfaction, trying clarify relationship between critical factors. Me...

background and objectives: outsourcing healthcare and the associated services has proven as an effective strategy for enhancing hospital performance and improving quality of services. despite, the concept is relatively new in iran, calling for studies investigating different aspects of the issue and its potential benefits. thus, this study was conducted to explore the impact of outsourcing mana...

As the number of SNSs increases, it is challenging for SNS providers to obtain and retain user loyalty toward a SNS site. By integrating both network externalities theory and VTSL (Value-TrustSatisfaction-Loyalty) model, we propose a research model to investigate how perceived value derived from network externalities affects trust in SNS site and user satisfaction, which further lead to user lo...

Mobile services have rapidly become an important way for consumers to communicate, encounter services and exchange information. Marketers are increasingly using this channel for brand related advertising communications. However they have found that consumers are reluctant to try and adopt new mobile services and/or other products/services in response to advertising, unless the consumer has esta...

Not all countries have the same level of e-commerce penetration. This could be due to the influence of cultural factors on consumer trust with regard to online purchasing. This may also explain why countries like Spain, with similar economic and technological levels to its neighbours’, have a lower level of e-commerce usage. This paper examines the antecedents of trust, and, the relationship be...