Promoting sustainable food consumption contributes to the achievement of United Nation’s Sustainable Development Goals. This study investigated key determinants consumer intention purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern guilt with components Theory Planned Behavior. then validated obtaining data from sample 402 Vietname...

The present study analyzes consumers perceptions of music streaming and how such might influence customers brand loyalty purchase intent. competitive advantages streaming, widely known for its cost-saving measures, ease use, worldwide accessibility, are carefully reviewed herein. S-O-R Theory commonly employed in psychology studies is applied this to explain the relationship between product cha...

Introduction: Adolescence is one of the most important periods of human development. Nutrition plays an important role in health and prevention of disease during this period. Food advertising influences food purchase and food consumption among children and adolescents. Most of these advertisements are about the foods high in fat, salt and sugar. High exposure to these kinds of a...

This study aimed to provide marketing strategies based on the model and indicators of international life style and types of purchase decision making. Methodology of the research is descriptive-survey and it targeted to be applied research. Data were collected by both primary and secondary styles. Considering krejcie and Morgan’s table, statistical sample included 384 questionnaires for unlimite...

This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the depa...

Thirteen kinds of over-the-counter pharmaceuticals with small side effects and fast treatment effects became available in retail stores or convenience stores as well as drugstores. This is expected to increase consumers’ options for drug purchases and partially resolve discomfort triggered because drugs were only available in drugstores. Nonetheless, applications that inform the locations of st...

The aim of the paper is to study consumers' acceptability for a lamb meat from a local autochthonous breed. An intention to purchase model was developed based on the Theory of Planned Behavior (TPB) and estimated using data from a survey conducted in Spain. Results indicated that consumers were willing to buy this lamb meat because 86% of respondents said that they probably/definitely would buy...