With the improvement of China's Internet penetration and a shift in consumption consciousness, user scale and market size of online trading reached a new height, and C2C e-commerce has the most rapid development. As the seller and buyer of online transaction in a state of isolation in time and space, there is serious information asymmetry. So the reputation problems that exist in the online tra...

The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...

In today's Internet economy, new business models emerge to respond to business opportunities that one organization alone can not exploit. Virtual organizations (VOs) are a prominent example for such models currently investigated in, e.g., collaborative engineering and aggregated services provisioning. The partner selection process is a problem that needs to be swiftly performed for a VO to beco...

The utilisation of social media among organisations is growing tremendously and seen to be moving forward in line with the rapidly evolving technology Malaysia. It inevitable that not only provides benefits but also exposes various risks. Local often get public attention when an issue related organisation goes viral on media, exposing them reputation risk eventually affecting their reputation. ...

In this paper, we explore how a firm’s reputation affects both the reaction of the market to that firm’s product defects, as well as the firm’s learning response. In contrast to a variety of arguments set out by information economists and market sociologists claiming that reputation serves as an organizational asset, we explore the possibility that reputation can be an organizational liability....