Self-categorization theory (Oakes, Haslam & Turner, 1994) proposes that the salience of a social identity is context-dependent, with the salience of that identity being dependent upon the particular social comparisons which are available in any given context. Thus, in the case of national identity, when the context contains a comparable national outgroup, the salience of the national ingroup in...

Knowledge contribution is one of the essential factors behind the success of blogging communities (BCs). This research studies knowledge contribution behavior in a BC from the perspective of knowledge contributors and their characteristics using the lens of social identity theory. Social identity theory asserts that individuals are fundamentally motivated to present or communicate their identit...

OBJECTIVE The study was designed to investigate the effectiveness of a manipulation derived from social categorization and social identity theory to promote greater cabin crew willingness to engage in intergroup communication and teamwork in airline operations. BACKGROUND Failures of communication and teamwork between airline crew have been implicated in a number of airline crashes. METHOD ...

Virtual healthcare communities are receiving increasing attention as a promising platform to facilitate exchange of social support for their members. However, despite the large number of registered members of virtual healthcare communities, many members do not actively use their community. Some are reluctant to ask for help and others even do not visit the community frequently. Thus motivated, ...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

This two-part investigation evaluated four different explanations potentially governing theory on deprecating speech: social identity, expectancy violation, complexity-extremity, and desensitization. To test the descriptive and predictive usefulness of the first three theories, 614 participants made attributions of the perceived harm of actual racist slurs targeted at African, Asian, or Hispani...

Human identity is not a self-contained entity, hidden in the depths of our inner self, but is actively constructed in a social world with the aid of various expressions, such as social roles, rituals, clothes, music, and (life) stories. These expressions not only mediate between us and our world (referentiality) and between us and our fellow man (communicability), but also between us and oursel...

This poster reports an investigation of children’s perceptions of their own and one other religious group. 242 5to 11-year-old children living in south-east England took part in the study. The children came from two religious groups, Muslim and Christian. The children were questioned in order to elicit their descriptions of members of the two religious groups, and to assess the perceived variab...

Based on motivated identity construction theory (MICT; Vignoles, 2011), we offer an integrative approach examining the combined roles of six identity motives (self-esteem, distinctiveness, belonging, meaning, continuity, and efficacy) instantiated at three different motivational levels (personal, social, and collective identity) as predictors of group identification. These identity processes we...