This study aimed to examine the effect of customers’ attitudes, subjective norms, and perceived behavior control on their intention switch healthy food products. research also tested brand awareness as a moderator behavioral choices products by switching behavior. The was conducted distributing questionnaire. It involved 318 participants employed partial least square regression data analysis me...

in this research, we have investigated the relationship between psychological and social factors and green consumer behavior in tehran. with a sample size of 316, we have examined 15 hypotheses. the positive significant relationship between environmental attitudes, personal norms, perceived consumer effectiveness, and social (injunctive) norms with green consumer behavior dimensions (green purc...

results: the finding revealed that intention of family physicians to reduce referral rate of patients to specialists was significantly related to two theory-based variables of subjective norms (r = 0.38, p < 0.001) and perceived behavioral control (r = 0.43, p < 0.001), and not to attitudes. a stepwise regression entering direct measures of the theory variables explained 35% of the variance on ...

Third generation (3G) mobile service has been launched for several years and yet the information systems (IS) community has not yet gained a full understanding of how various technological and social factors affect the intention to adopt this technology. This study probes into this issue using the Innovation Diffusion Theory (IDT) (Rogers, 1995) along with two other constructs, i.e., subjective...

background: the family as the basis of children’s personality has an important role in creation or prevention of tendency towards anomaly and social damages. this study performed with aimed to determine the role of fathers’ subjective norms, normative beliefs and motivation to comply in prevention of tendency children toward addictive drugs. methods: this was a descriptive cross sectional study...