his paper examines the relationship between penetration pricing strategy and the performance of the SMEs in Kenya. The population for this study consisted of members of staff of selected SMEs in Kenya. Stratified random sampling was used in the study where members of staff from various SMEs were selected and issued with questionnaires. Primary data collection instrument that was used was questi...

export performance is one of the concepts highly stressed in the literature of international marketing. the aim of this paper is to identify the influence of firm behavior (number of markets, export commitment and price adaptation) on export performance. the methodology of this study is quantitative, using survey research, with a sample of 37 export companies. questionnaire was used for gatheri...

A key challenge to the vision of ubiquitous mobile multimedia access is the communication resource limitation in multiple access wireless channels. In this paper we review several source adaptation techniques and wireless collaboration schemes. We then formulate the multi-user video communication problem as a network utility maximization (NUM) problem., and solve it using a pricing scheme. The ...

With effect of consumer factor considered, a model for dynamic pricing of perishable products is proposed. By this model, we obtained a property of the value function: marginal value is a decreasing function of the capacity and an increasing function of the consumer factor. Basing on this property, we proposed the following pricing strategy: according to the regions that the perishable products...

With the development of information technology, data communication service has been a key issue in modern business. The important task for data communication network is, ultimately, to determine an effective pricing strategy. However, pricing of service provider have been studied, but primarily pricing in a monopolistic setting. Thus, we construct a new pricing model which includes not only the...

We reconsider the replication problem for contingent claims in a complete market under a general framework. Since there are various limitations in the Black–Scholes pricing formula, we propose a new method to obtain an explicit self–financing trading strategy expression for replications of claims in a general model. The main advantage of our method is that we propose using an orthogonal expansi...

The value of any pricing strategy is questionable if it is not congruent with the overall strategy of the firm. Pricing strategies, which do no reflect organizational goals, can detrimentally affect performance outcomes. Determining the benefit of specific strategies calls for models adapted to effectively measure the congruence between pricing strategies and venture strategies, and the influen...