Skill in marketing is a scarce resource in public health, especially in developing countries. The Global Public-Private Partnership for Handwashing with Soap set out to tap the consumer marketing skills of industry for national handwashing programs. Lessons learned from commercial marketers included how to (1) understand consumer motivation, (2) employ 1 single unifying idea, (3) plan for effec...

Reducing food marketing to children has been proposed as one means for addressing the global crisis of childhood obesity, but significant social, legal, financial, and public perception barriers stand in the way. The scientific literature documents that food marketing to children is (a) massive; (b) expanding in number of venues (product placements, video games, the Internet, cell phones, etc.)...

This paper presents an overview of e-commerce with a focus on maritime industry. It describes potential influence of the established financial services industry in the evolution of a new business model, and summarizes e-commerce motivated alliances, mergers, and partnerships in the industry. Given the formative nature of e-commerce technology, it is suggested that the maritime industry strike a...

BACKGROUND The relationship between health professionals and the pharmaceutical industry has become a source of controversy. Physicians' attitudes towards the industry can form early in their careers, but little is known about this key stage of development. METHODS AND FINDINGS We performed a systematic review reported according to PRISMA guidelines to determine the frequency and nature of me...

I research about critical mass attainment in e-business trading communities. The term “critical mass attainment” here denotes the boundary of my study. The term “trading community” is defined by not just the market place host, but also by buyers, sellers, potential participants and other related actors (e.g. standards organizations). Critical mass theory is my underlying research logic. The the...

CONTEXT In-store food marketing can influence food-purchasing behaviors and warrants increased attention given the dramatic rise in obesity. Descriptive and experimental studies of key marketing components have been conducted by consumer scientists, marketing researchers, and public health experts. This review synthesizes research and publications from industry and academic sources and provides...

This article provides guidelines for the establishment of a comprehensive state/provincial destination marketing information system (DMIS). More specifically, it describes the process by which the tourism industry in Alberta, Canada developed a framework for the acquisition of timely research and intelligence to maintain and enhance its competitiveness as a travel destination. In keeping with a...

Marketing carbon offset credits generated by urban forest projects could help cities and local governments achieve their financial self-sufficiency and environmental sustainability goals. Understanding the value of carbon credits sourced from urban forests, and the factors that determine buyers’ willingness to pay a premium for such credits could benefit cities in strategically marketing carbon...

The tobacco problem can be usefully conceptualised as two problems: eliminating the most harmful forms of nicotine use (certainly cigarettes, and probably all smoked tobacco), and minimising the use and/or harms from use of lower-harm, but addictive forms of nicotine. A possible target would be to effectively eliminate use of the most harmful forms of nicotine within the next decade and then tu...