D a 20-year trend toward integrated marketing communications, advertisers seldom coordinate television and search advertising campaigns. We find that television advertising for financial services brands increases both the number of related Google searches and searchers’ tendency to use branded keywords in place of generic keywords. The elasticity of a brand’s total searches with respect to its ...

It is ethical for physicians to market their practices provided that the communication is truthful and not misleading, deceptive, or discriminatory. All paid advertising must be clearly identified as such. Producing fair and accurate advertising of medical practices and services can be challenging. It often is difficult to include detailed information because of cost and size restrictions or th...

for their participation in conducting the trial and analyzing the data, Rich Silacci-Cal Poly Dairy Herd Manager (SLO, CA) for animal care and management, Cal Poly Dairy employees (SLO, CA) for animal care and treatment/ control application, DSM Nutritional Products (Basel, Switzerland) for funding and analysis of treatment/ control enzyme activity, Cumberland Valley Analytical Services (Maugan...

Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children’s programming). Time restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may reduce the diversity o...

Advertisements frequently link values to advertised products or services, but little is known about the effect of this practice on value-driven behavior that is unrelated the advertising context. Evidence from two studies show that exposure to value-laden advertisements instigates behavior that is congruent with the ‘advertised’ value (i.e., self-direction, security, achievement or benevolence)...

dan S. Wallach is a Professor of computer Science at rice University. [email protected] A wide variety of smartphone applications today rely on third-party advertising services, which provide libraries that are linked into the hosting application. Advertising libraries often need additional permissions, requiring applications to issue requests for additional permissions to their users at ins...