this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

In the advanced digital era, social media marketing strategies have become key to promoting brands and products on Instagram. Raja Parfum needs develop an effective strategy by understanding target market characteristics of Instagram users. Appealing visual content can enhance brand attractiveness, while Instagram's algorithms features helps maximize potential. User interaction engagement are i...

the purpose of this study was to examine various factors influencing spectators' attendance in professional soccer games in tehran. this research was a descriptive survey. the questionnaire used in this study was developed by green (1995), hansen and gauthier (1989), kaskey (1999), schofield (1983) and zhang et al. (1995) in order to examine factors affecting spectators' attendance in...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

Integrated Resorts in Singapore is one of the most popular and iconic destinations for Indonesia travellers also takes a role as key contributors to tourism economy. But looking at current financial report, both Marina Bay Sands World Sentosa have not gained significant growth their revenue yet where now it worsened by pandemic situation. This paper first academic research its kind based on app...

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraver...

The proliferation of internet along with the attractiveness of the web in recent years has made web mining as the research area of great magnitude. Web mining essentially has many advantages which makes this technology attractive to researchers. The analysis of web user’s navigational pattern within a web site can provide useful information for applications like, server performance enhancements...

the aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the elon plast company of kermanshah province. it is a functional purpose study with descriptive – survey method. the statistical population includes 100 employees of elon plast company in kermanshah province. a sample of 80 people was chosen using cochran formula. da...