A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

This study examined clinical predictors of client and therapist alliance ratings early in therapy, the relationship between client and therapist alliance ratings, and the psychometric properties of the Working Alliance Inventory in individuals with schizophrenia receiving manual-based treatment. Assessment of clinical symptoms and social functioning were conducted at baseline, and alliance rati...

Over the past decades alliance activity among companies has reached unsurpassed levels. In spite of this strong increase in alliance activity, success rates of alliances have been surprisingly low. In this paper we study two main lines of research that aim to explain alliance performance; i.e. research that has stresses the role of trust and personal interaction in inter-organizational relation...

Explored the specific behavior of therapists contributing to a child client's perception of a therapeutic alliance with youth (n = 56) who received a manualized cognitive-behavioral treatment for anxiety disorders. The first 3 sessions were coded for 11 therapist behaviors hypothesized to predict ratings of alliance. Child, therapist, and observer alliance ratings were gathered after the 3rd an...

Strategic alliance represents an important business activity for firms to access desirable resources and to enhance their competitive advantages. An important task concerning strategic alliance is alliance formation prediction, which can help a firm anticipate possible alliance actions of its rivals and accordingly develop strategies to prevent their partnering opportunities or neutralize the a...

brand extension has become a famous strategy for many companies since many years ago. its success depends on acceptance and evaluation of consumers about brand extension. in this study, according to the crucial role of the brand, we analyze the role of brand equity on evaluating consumers’ attitude towards brand extension of barez tire in the city of kerman. the population in this study is the ...

Purpose – The paper seeks to propose a framework for examining the dynamics of learning in the various stages of alliance development. Design/methodology/approach – The three kinds of learning in alliances are described – namely, content, partner-specific, and alliance management – and the saliences and implications of particular types of learning in different alliance stages are discussed. Fin...

Using 53 studies, comprising 52 separate data sets, published in refereed journals from 1985 through 2006, the authors conducted meta-analyses of the correlation and mean difference between client therapist alliance ratings. Client and therapist alliance ratings were moderately correlated (/r .36, SD .00); clients’ ratings were higher than ratings by their therapists (/d .63, SD .42). Client di...