This paper investigated the effectiveness of social media advertising on consumer decision-making and mediating role engagement. Three constructs including emotional appeal, informativeness creativity were employed to assess firms' customer decision-making. Exploratory confirmatory factor analyses with structural equation modelling evaluate a proposed model relationships among dependent indepen...

Our understanding of consumer decision making has historically been dominated by information-processing theory and, more recently, by behavioral decision research. These two perspectives have undeniably offered important insights about the cognitive processes underlying consumers’ decisions. However, there is more to consumer decision making than computer-like mental processes, judgment heurist...

At present consumer decision making is more complex and difficult but far vitally in it important than the past as consumers today are thorough consumers. Therefore, decision-making styles have become one of most popular interesting areas research marketing behavioral sciences academia. Besides, modern era, Millennial has major subject due to their unique characteristics. aim this study develop...

Despite the large impact that superstitious beliefs have on the marketplace, we currently know very little about their implications for consumer judgment and decision making. We document the existence of the influence of superstitious beliefs on consumer behavior and specify their conscious and nonconscious underlying properties. In particular, we show that superstitious beliefs have a robust i...