purpose- the aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a muslim country. this paper wants to demonstrate how and why husbands/wives with eastern culture and islamic norms use different decision-making styles. design/methodology/approach- literature reviews on consumer decision-making, religion and family struc...

Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...

each customer or consumer communicates with different markets with a specific decision-making style and these styles approximately remain constant over time. this research is done between tehran home appliance store customers with the aim of identifying the sproles and kendall’s model decision-making styles. sproles and kendall’s model has identified eight different decision-making styles, whic...

PurposeThe purpose of this conceptual paper is to attempt to demonstrate the impact of marital roles and family structure on consumer decision-making style within an Islamic culture. Design/methodology/approachThis paper wants to understand how husbands/wives with Eastern norms and Islamic culture use different decision-making style. Reviews of literature in consumer decision-making and family ...

The purpose of this paper is to understand online consumer behavior better by analyzing online consumers' decision-making styles. In this research, an online consumer style inventory, which is suitable for online businesses to measure online consumers' decision-making styles, has been developed in Macau. The current studies of online consumer behavior have not considered the weights of the vari...

Online apparel consumption is becoming an indispensable consumer apparel buying patterns. Based on consumer purchase decision style theory and the technology acceptance model theory, using cluster analysis, structural equation model and other quantitative analysis tools, this paper try to find out how different decision-making styles making consumers behave different when they are shopping appa...

The purpose of this article is to investigate the divergent approaches of Iranian couples towards purchasing activities. A questionnaire comprising 55 items was distributed among 400 couples in shopping centers in order to examine their decision-making styles. Analyses conducted included scale reliabilities and validities, as well as EFA and CFA were utilized. Seven decision making styles among...