This paper introduces the cognitive anthropological perspective to consumer research. This perspective adopts a cultural approach to cognition, synthesizing both cognitive and cultural aspects of laiowledge. Individuals' cognitive processes are examined within a specific sociocultural context and the content of culture is suggested to be a product of human leaming. Moreover, because individuals...

This paper seeks to conceptualize some of the issues at stake when cognitive science seriously takes up the question of culture. A number of approaches have begun to consider cultural context as more than yet another variable, the complexity of which will simply require more sophisticated computational models. Rather these approaches have undertaken to research the very form of cognition differ...

In this paper, we examine whether embodied conversational agents can be used to implement socio-cultural markers. We investigate whether the accent of a virtual character, as a marker for culture, can cause cultural frame-shifts in individuals. We report an experiment, performed among bicultural and monocultural individuals, in which we test the above hypothesis. Our results show that a virtual...

This paper examined cultural impacts on absolute and relative location estimates of 12 Eastern Chinese cities, based on questionnaires of each city’s latitude and distances between city pairs. Linear regression analysis of the latitude estimates revealed that the estimated latitude of a city is statistically significantly related to its actual latitude. MDS analysis of the distance estimates re...

Since the cognitive revolution, a widely held assumption has been that—whereas content may vary across cultures—cognitive processes would be universal, especially those on the more basic levels. Even if scholars do not fully subscribe to this assumption, they often conceptualize, or tend to investigate, cognition as if it were universal (Henrich, Heine, & Norenzayan, 2010). The insight that uni...

IntroductIon Like number words and written numerals, fingers can be used to represent numbers. In fact, due to their ubiquitous availability, agility, and discrete quantity, they are considered the most natural tool for counting, which renders them attractive for theories of embodied (numerical) cognition (Andres et al., 2008; Di Luca and Pesenti, 2011). As they are so closely linked to the hum...

CSCL research is often closely connected to dialogic theories of learning and human cognition with an emphasis on shared meaning making. Without neglecting this viewpoint we give reasons for an alternative framework. We call this alternative a “trialogical” approach; it emphasizes joint and organized work with artefacts and practices as a basis for collaborative learning. The paper explains the...

Nicholas Humphrey's social intelligence hypothesis proposed that the major engine of primate cognitive evolution was social competition. Lev Vygotsky also emphasized the social dimension of intelligence, but he focused on human primates and cultural things such as collaboration, communication and teaching. A reasonable proposal is that primate cognition in general was driven mainly by social co...

Three groups living off the same rainforest habitat manifest strikingly distinct behaviors, cognitions, and social relationships relative to the forest. Only the area's last native Maya reveal systematic awareness of ecological complexity involving animals, plants, and people and practices clearly favoring forest regeneration. Spanish-speaking immigrants prove closer to native Maya in thought, ...