Marketers spend money on a variety of media platforms in order to influence consumer purchasing choice. Every advertisement every platform has unique composition that engages the customers different way depending platform. The purpose this research is determine five types and its choice at selected retailer stores Erbil. It quantitative approach used analyze data been obtained by researcher. Ma...

Switching between electronic and traditional markets, consumers nowadays impact profoundly on market makers. To successful conduct business, firms have to carefully making channel decisions to meet the needs of customers. The purpose of this article is to offer normative models for analyzing consumer channel selection behaviors between traditional and electronic markets. Referred to transaction...

In many application areas such as airlines and hotels a large number of bookings are typically cancelled. Explicitly taking into account cancellations creates an opportunity for increasing revenue. Motivated by this we propose a revenue management model based on Talluri and van Ryzin [27] that takes cancellations into account in addition to customer choice behaviour. Moreover, we consider overb...

This paper explores how bank characteristics and the institutional environment influence the composition of banks’ loan portfolios. Using a new data set based on the recent EBRD Banking Environment and Performance Survey (BEPS), which was conducted in 2005 for 220 banks in 20 transition countries, we show that bank characteristics such as ownership and size are important determinants of bank cu...

Many service systems provide queue length information to customers thereby allowing customers to choose among many options of service. However, queue length information is often delayed and is often not provided in real time. Recent work by Dong et al. [7] explores the impact of these delays in an empirical study in U.S. hospitals. Work by Pender et al. [27] uses a two-dimensional fluid model t...

In the paper a formal content model for the financial services industry as an example of one of the most important eServices industries is presented. Generally, a financial services firm can provide its customers with a great variety and quantity of self-produced and externally bought content. However, the challenge is to offer information about the proper subject, at the appropriate sophistica...

Customer satisfaction is the most important step in the process of identifying customer expectations. Identify customer expectations ‎without referring to him and get his view, is impossible. In order to identify customer expectations, service suppliers are also using ‎statistical techniques, surveyed their customers. According to the studies, there is no appropriate framework for expectati...

Online marketers want to present potential customers with the right information at the right time. Decisions about what information to present are typically made before the customer has visited a web site, using data such as purchase histories and logs of web pages visited (i.e., clickstream data). An alternative approach is to develop predictions about what information to present based on infe...

Semantic search and retrieval methods have a great potentiality in helping customers to make choices, since they appear to outperform traditional keyword-based approaches. In this paper, we address SemSim, a semantic search method based on the well-known information content approach. SemSim has been experimented to be effective in a defined domain, namely the tourism sector. During experimentat...