Research into adoption, acceptance and consumption of Information Technology (IT) within its diffusion cycle has been extensively studied in Information Systems (IS) and marketing. However, research often focused too narrowly on technology adoption rates and drivers leading to technology adoption and acceptance. This paper discusses how understanding the social structure of a consumer’s economy...

Based on the literature, we present an artificial intelligence marketing (AIM) framework that enables autonomous machines to receive big data and information, use (AI) create knowledge, then disseminate apply knowledge enhance customer relationships in a knowledge-based environment. To develop AIM framework, bring together curate wide range of relevant literatures including real-life examples c...

The idea of a two wheel self-balancing robot has become very popular among control system researchers worldwide over the last decade. This paper presents a one variant of the implementation of the self-balancing robot using the VEX Robotics Kit.

This paper explores the use of threshold gates for the design of complex logic functions. The usefulness of the approximation is determined by the efficient CMOS realization proposed for the threshold gates. New implementations are presented for two different circuits, the Muller C-element and the Losq’s voter for self-purging redundancy, which illustrate the feasibility and versatility of the ...

One major change of the future revision of the International System of Units is a new definition of the ampere based on the elementary charge e. Replacing the former definition based on Ampère’s force law will allow one to fully benefit from quantum physics to realize the ampere. However, a quantum realization of the ampere from e, accurate to within 10−8 in relative value and fulfilling tracea...

This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general. We sought to identify some of the main applications within the mainstream of marketing. The objective of this research was achieved by means of a conceptual literature review. The results of our research indicate important potential uses for Eye Tracking in practical ...

With the rapid development of global economy, competition between cities is becoming increasingly fierce. Urban marketing plays aa vital role in enhancing competitiveness and popularity cities, brand building material foundation, means, path result urban marketing. As a typical export-oriented city with ceramic industry as pillar, Dehua County has no outstanding geographical economic location a...