CONTEXT Adolescent drinking is a major public health concern. The federal government does not restrict alcohol advertising to adolescents, but relies on the alcohol industry for self-regulation. OBJECTIVES To investigate recent alcohol advertising in magazines and to determine whether advertising frequency is associated with adolescent readership. DESIGN, SETTING, AND SUBJECTS All alcohol a...

It is important to produce 3D cloths for different body sizes from 2D patterns of any size. Moreover, classical patterns in old books and magazines are available only in hardcopy forms. Thus it is imperative to produce softcopies of those patterns in old books and magazines. Solutions for these two issues are provided in this research work. First automating the design of customized apparel prod...

In this paper I estimate platform markups in two-sided markets using structural models of platform demand. My models and estimation procedure are applicable to general two-sided market settings where agents on each side care about the presence of agents on the other side and platforms set two membership prices to maximize the sum of profits. Using data on TV magazines in Germany I show that the...

There exist in Europe, Korea, and elsewhere ammunition magazines under the control of the United States Armed Forces that cannot be utilized to their full capacity because of encroachment of public facilities within the full capacity quantity distance arc. This has led to interest in barriers which could be placed in magazines to prevent the simultaneous detonation of all of the contents. The U...

iii Chapter One: Introduction 1 Chapter Two: Background 5 Chapter Three: Literature Review 8 Sex and Sexuality 9 Men’s Magazines 11 Sex in Advertising 12 Stereotyping 15 Audience Interpretations 18 Chapter Four: Theoretical Framework 20 Visual Rhetoric 20 Foss’ Method 23 Chapter Five: Research Questions 25 Chapter Six: Methodology 26 The original study: “Fashion Faux Pas: Fashion Advertising, S...

The automobile is one of the most important products in American consumer culture. Throughout the history of the automobile industry in America, advertising has been an important strategy for marketing automobiles and their features to consumers on a mass scale. The purpose of this study was to evaluate how print (magazine) automobile advertisements have changed through time (1960-2013) and acr...

Subject: RESOLUTION IN SUPPORT OF A COMPREHENSIVE FEDERAL AND STATE OF CALIFORNIA BAN ON ASSAULT WEAPONS AND REGULATION OF AMMUNITION The following resolution is presented by Trustee Svonkin: WHEREAS, Gun violence has been escalating for many years, with devastating mass shootings occurring throughout the nation, reaching notoriety at Columbine High School (CO) and Virginia Tech and, more recen...